Prémios PLAY - 360º Marketing & Communication Services

Development, planning, and execution of an integrated communication strategy, ensuring full coordination across all fronts:
- Press Relations & Public Relations
- Integrated Digital Strategy (Paid & Owned Media)
- Influencer Marketing
- Sponsorship
- Multichannel Content Production and Management of Advertising campaigns (TV, Radio, OOH, Digital)

Results:
775 media articles | 61M outreach | €39M advertising value equivalent | 52% year-on-year growth